If you watch only one video here I hope it is this one. It's less than a minute. This is a conversation starter which I hope leads to you diving deeper!
In 2019, Workday's external Ad agencies passed on the timeline and budget restraints of launching a new corporate manifesto 'For a Changing World". Utilized internal resources and leveraged select vendor relationships to deliver on the project as well as create a curated library of global assets.
Communicate to people through people. It doesn't matter if you are B2B. You should be having a real conversation. It's about "Moments That Matter". Part of a joint recognition and recruiting campaign for Workday in partnership with Great Places to Work.
Don't just speak about innovation. See it! Feel it! Hear it! This series was created on a fast track timeline and for very little budget. I found the creative direction every bit as innovative as the messaging. Used in field marketing, demand gen, social, events and .com. This award winning series was FUN and easy to execute.
Expertise in building entire animation teams, capabilities, and vendor pipelines for needs across all channels: Events, Demos, Digital Signage, .com, Social, etc.
Your customer is your strongest voice! Through extensive partnership, I've built pipelines for A-list content that spans all channels and every touch point of the funnel. This video was #1 on the company website for several months running. It was executed for a quarter of the traditional cost and timeline.
No Location? No Broll? No Budget? No problem. Experience building pipeline for Customer testimonials of the highest quality. Even if you find yourself in a stuffy hotel room filming on green screen and not on location as thought.
Creating memorable experiences at large scale pipeline generation events is an absolute must. 4 weeks before Workday's largest show I pitched and executed on a digital symphony with live action component to tease out the upcoming campaign of "For a changing world".
For the Workday Elevate conference. A Creative approach that is literally elevated above the Workday Product. 4 weeks lead time, less than 2k props budget. This award winning creative was scalable and useable for years to the organization. Ran the gamut of events, .com, and field marketing.
Highlighting and supporting community has become more than nice to have in corporate responsibility, its expected. People want to know where you stand on important social issues. This award winning campaign on bridging the opportunity gap was an inspiration across both Year Up and Workday, and used to bring on board more customers and commitment from the community.
This twice awarded project has a special place in my heart. I rallied a team in 2023 to use and research AI tools for a Developer Convention Open. Over a dozen AI tools were researched and utilized in bringing this video, as well as an, entire team together. There was a leaf blower involved, as well as cold cheese.
Workday's offices needed to boost recruitment efforts in their new Atlanta, Georgia branch. This multi-storied, multi-channeled series was a huge success in attracting top talent to the organization. Achieved through long standing expertise and industry contacts in the local area.
Selling a set of 16 session open videos as campaign assets rather than one off bespoke videos for a single user conference added reach to the business in all cross channel communications and even influenced future campaigns. This creative sliced and diced its way through social channels beyond the conference and had real results.
Relaunching a corporate narrative is no small feat. I worked tirelessly with Workday's brand team, copywriters and CMO to lock a script and execute a video in just 9 days. Comparable agency works were 220k and 6 weeks on timelines.
"But Aaaaaron!!!! there is nothing but Workday work here. Didn't you do other stuff? "
Yes, yes I did!
I did a ton of agency work at Pedersen Media Group, repping some of the biggest and best brands in the market place, after I moved to the bay area from NYC where I also did a crush of work in every format and client type you can believe! Looking forward to speaking soon!